We’ve got a short and sweet story for you today.
Meet Agnus.
Agnus was an internet marketer who created games and dabbled in online side hustles. He was earning a modest income of $500 to $1,000 a month. Not exactly rolling in riches, but enough to keep things moving.
One day, Agnus had an epiphany. He thought, “How much am I really spending, and how much am I saving?”
So, like anyone else would do, he contacted his bank for a statement.
Here’s where the common frustration kicked in: Bank statements come in PDF format.
The problem? You can’t just open a PDF and easily calculate your expenses. You need the data in a more manageable format, like an Excel or Google sheet.
But converting a PDF to a spreadsheet? That’s a messy task.
What did Agnus do?
He decided to solve this problem himself. After two days of coding, he created a simple software that converted PDFs into Excel sheets. Problem solved.
But then Agnus had another thought: “If I needed this, maybe someone else does too.”
This led him to create Bank Statement Converter—a no-frills website where you can drop your PDF statement, and it’ll convert it to an Excel sheet for you.
That’s just one part of the story.
Next came the bigger challenge: How do you find customers who need this service?
Agnus turned to Google Ads, buying ads for keywords like “bank statement converter” and “convert PDF into Excel.”
And that was it.
Customers started coming in, and before long, Agnus was making $10,000 USD/month from this small, automated business.
Agnus is now financially successful, and the best part? He doesn’t have to spend much time on the business anymore.
Why We Love This Case Study
- Simplicity: It’s a solution to an everyday problem. We’ve all dealt with PDF bank statements and know how frustrating it can be to convert them into something usable. The real question is: Are there more opportunities like this? Can you think of five other everyday problems that could be solved with a simple tool?
- Focused Marketing: Agnus didn’t spread himself thin by trying to market across every platform. He didn’t make TikTok videos or open Instagram accounts. He focused solely on Google Ads—and it worked.
Bonus Reason
Agnus documented his journey on his blog: Bank Statement Converter Blog. It wasn’t rocket science; it was a straightforward business built by one person without a team, scaling to $10,000/month in about a year.
If Agnus can do it, so can you.
Quote of the Day
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
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