Have you ever been in a situation where a simple everyday problem led to a business idea? That’s exactly what happened to Agnus, an internet marketer who turned a minor frustration into a profitable business. His story is a reminder that sometimes, success doesn’t require complex solutions—just a bit of creativity and focus.
The Backstory: Agnus and His Side Hustles
Agnus wasn’t rich. He was making $500-$1,000 per month with his side hustles, dabbling in internet marketing and online game development. But he wanted more control over his finances, so one day, he decided to take a closer look at his spending and savings.
Like most of us, Agnus requested a bank statement to see where his money was going. The problem? The statement came in PDF format, and working with numbers in a PDF is no fun at all. You can’t easily calculate or track expenses without converting the document into a format like Excel or Google Sheets. Unfortunately, converting PDFs into usable spreadsheets is often a messy and tedious task.
Turning a Frustration Into a Solution
Instead of settling for manual calculations or struggling with complex converters, Agnus took matters into his own hands. With some coding skills, he built a simple software tool that converts PDF bank statements into Excel spreadsheets. It only took him two days, but that little piece of software solved his problem.
Then came a lightbulb moment: If I needed this, maybe someone else does too.
That’s when Agnus launched BankStatementConverter.com, a straightforward website that allows users to upload their PDF bank statements and convert them into Excel files. Simple, right? But the simplicity of the idea is what makes it so effective.
The Marketing Strategy: Keep It Focused
After building his site, Agnus faced a new challenge: how to find customers. Instead of spreading himself too thin, Agnus chose to focus on one marketing channel—Google Ads. He bought ads targeting keywords like “bank statement converter” and “convert PDF into Excel.” That was it. No TikTok accounts, no Instagram reels—just Google Ads.
This narrow focus paid off. Customers started finding the site, and before long, Agnus was making $10,000 a month from his business. Better yet, the entire process was 99% automated, freeing up his time for other pursuits.
Why Agnus’ Story Matters
Agnus’ story resonates for two key reasons:
- Simplicity: He found a simple, everyday problem that most people can relate to. Anyone who has ever struggled with a PDF bank statement understands the pain point Agnus addressed.
- Focused Marketing: Instead of trying to juggle multiple marketing channels, Agnus zeroed in on Google Ads. This allowed him to efficiently reach his target audience without getting distracted by unnecessary noise.
Bonus Insight: The Power of Storytelling
To top it all off, Agnus didn’t keep his success to himself. He shared his story on his blog, BankStatementConverter.com/blog, showing that even simple businesses can grow into profitable ventures.
Agnus’ journey is a reminder that anyone can create a successful business with the right mindset and focus. You don’t need to reinvent the wheel—just solve a problem that people face daily and reach them where they are.
Final Thoughts
If Agnus can do it, so can you. Look for everyday problems, find simple solutions, and stay focused on your marketing efforts. Sometimes, the path to success is more straightforward than you think.