Hello!
Do you like cats? Well, 50% of you might say yes, and the other half might be indifferent. But that’s not the point. Today, we’re diving into a fascinating case study: a cat blog called Purr Craze.
You’ve likely heard us talk about blogging before, and blogs remain a popular business niche. But sometimes, certain blogs stand out, and Purr Craze is one of them.
Introducing Purr Craze: A Basic Website with Big Results
Check out their website: Purr Craze. At first glance, you’ll notice it’s one of the most basic websites you’ll ever see. The design is simple, and the content is straightforward. Nothing about this site screams “greatness.” Yet, it consistently attracts 30,000 to 40,000 visits per month.
Most of the visitors are from the USA, which means higher RPM (revenue per thousand impressions), and we can safely estimate that the site earns between $2,000 to $5,000 per month.
So, how did a basic site like this reach such heights?
The answer lies in two key factors: SEO and consistency.
How You Can Achieve Similar Success
The magic behind Purr Craze isn’t something unattainable. In fact, it’s something you can replicate. There are plenty of free resources available online that offer all the guidance you need to get started on a blog like this, and you can begin seeing results within 12 months.
We’re not just saying this. It has been demonstrated with detailed case studies available through various free learning platforms. Anyone can achieve similar results by following these steps:
Step 1: Find Your Topic
Choose a topic that holds global interest and aligns with your personal passion. It’s crucial to pick something where you can establish yourself as an expert—whether through academic knowledge or hands-on experience. Authority is vital in building a successful blog.
Step 2: Create a Blog
Creating a blog is easy. If you’re a Passive Journal member, you can use our website-building course to set up your blog step by step. If not, you can follow our instructional video to guide you through the process.
Step 3: Master SEO
SEO is the key to ranking on Google’s first page. If you’re a Passive Journal member, you already have access to both basic and advanced SEO courses to help your site rise in search rankings. If you’re not, don’t worry—we offer a free SEO course that can get you started.
The Timeline: When Can You Expect Results?
Based on our experience, it takes roughly 12 to 16 months to start seeing money coming in from your blog, provided you follow all the right steps. Remember, if a website called Purr Craze can succeed, there’s no reason why you can’t.
Setting up a blog can be an exciting journey, but it can also be overwhelming. Here are some essential tips to help you set up a successful blog, whether you’re a beginner or looking to improve an existing one:
1. Choose the Right Blogging Platform
- WordPress (self-hosted) is the most popular choice due to its flexibility and vast plugin library. Platforms like Wix or Squarespace are good for beginners who want simplicity.
- Ensure your platform allows for scalability as your blog grows.
2. Pick a Niche
- Choose a topic you’re passionate about and knowledgeable in.
- Focus on a niche with a target audience that has demand but isn’t oversaturated.
- Research potential topics with tools like Google Trends or SEMrush to ensure your niche has traffic potential.
3. Get a Domain Name
- Choose a domain name that reflects your blog’s purpose and is easy to remember.
- Use .com domains for credibility unless your brand is strongly tied to a local market (e.g., .bd for Bangladesh).
- Avoid using numbers, hyphens, or anything complicated.
4. Select a Reliable Web Host
- Bluehost, SiteGround, and HostGator are popular hosting providers that are beginner-friendly.
- Look for a host that offers fast loading times, good uptime, and excellent customer support.
5. Design Your Blog
- Choose a clean, responsive theme that’s easy to navigate on both desktop and mobile.
- Make sure your design aligns with your brand. Keep it visually appealing, but avoid clutter.
- Use tools like Canva to create simple but professional graphics for your blog.
6. Install Essential Plugins
- Yoast SEO or Rank Math: For optimizing your blog’s content for search engines.
- Jetpack: For performance enhancements and security features.
- Google Analytics for WordPress: To track your blog’s traffic and understand your audience.
- Social Sharing Plugins: Make it easy for readers to share your content on social media.
7. Plan Your Content Strategy
- Focus on creating high-quality, engaging content that provides value to your audience.
- Develop a content calendar to stay consistent. Regular posting helps with both audience retention and SEO.
- Mix up content types (e.g., how-tos, listicles, opinion pieces) to keep things interesting.
8. Focus on SEO from Day One
- Research relevant keywords using tools like Ahrefs or Google Keyword Planner.
- Optimize your posts with meta descriptions, proper headers (H1, H2, etc.), and internal/external links.
- Write for humans first but optimize for search engines. Good SEO should feel natural.
9. Set Up Social Media Accounts
- Promote your blog on platforms where your audience spends the most time (e.g., Instagram, Twitter, LinkedIn).
- Use tools like Buffer or Hootsuite to schedule posts and manage multiple accounts.
10. Build an Email List
- Start building an email list early. Offer a free resource or exclusive content as an incentive for signing up.
- Use email marketing platforms like Mailchimp or ConvertKit to manage your list and send regular newsletters.
11. Monetize Your Blog
- Once you have consistent traffic, consider monetization options like Google AdSense, affiliate marketing, sponsored posts, or selling digital products.
- Ensure that your monetization strategies align with your audience’s interests and needs.
12. Be Patient and Persistent
- Blogging success doesn’t happen overnight. Consistency and persistence are key.
- Keep improving your content, SEO strategies, and user experience.
By following these tips, you’ll be well on your way to setting up a blog that not only attracts readers but also grows into a successful venture.