Hey everyone,
Hope you’re having a fantastic day! Today, we have an intriguing case study to share with you, and yes, it’s a blog. But this one stands out from the rest.
Over time, we’ve come across some bizarre blogs—remember that one that read out Instagram’s terms and conditions as a sleep aid? But today’s focus is different for two key reasons:
- It’s unique.
- It makes a lot of money.
Let us introduce you to: Who’s Dated Who.
This website is a directory of celebrities’ past dating lives. You simply enter the name of your favorite celebrity, and it reveals who they’ve dated before.
That’s it. Simple, right?
But here’s the kicker: this site attracts nearly 1.1 million visits per month and earns roughly $14,000 USD per month. Yes, you read that right. Just by listing a database of people’s dating history, this site generates a significant income.
As crazy as it sounds, it’s true.
So, why does this website get so many visitors? It ranks for a whopping 450,000+ keywords. Whenever someone Googles phrases like “Dr. Mike girlfriend” or “who is the girlfriend of X,” this website appears on page one of the search results.
People click to see the dating history, and that’s where the money comes in—ads displayed on the site generate revenue.
The best part? The site doesn’t even have proper content.
The Pages Look Like This:
It is essentially Wikipedia, but for dating.
This got us thinking: could we create directory-style websites like this, which wouldn’t require so much content on our end?
That’s the question we want to explore today. Could you think of any ideas for a niche directory website that could attract visitors and require minimal content creation?
Here are a few ideas we’ve considered:
- A website showcasing all types of horse breeds.
- A directory of ancestors—tracing who came from whom.
- A directory that explores which animals crossed to create specific species.
- A comprehensive plant directory.
- A website detailing the history of previous houses built on your land (e.g., what was the first house in the place of your current home?).
The possibilities are endless.
The key factor to consider is whether there’s search volume for the topic—do people actually Google things like this? If the answer is yes, then you might be onto something big.
Quote of the Day
“What comes easy never lasts long.”
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Call to Action
Do you have any ideas for unique and potentially profitable directory websites? Share them in the comments below! Let’s brainstorm together!